TV Unterstrass Zurich is one of the largest and oldest sports clubs in Switzerland. It consists of the following member clubs: Athletics, Handball, Sports for All, 60 Plus, and the Zurich New Year’s Eve Run.

The goal of the redesign is to create a new visual identity in which the member clubs can preserve and maintain their own identities while presenting a unified image.

The shape of each logo reflects a part of the clubs’ individual or shared history. In the typography, each club is mentioned in every logo so that all TVU members know which clubs also belong to the TVU family, thereby creating greater understanding and a new sense of community among the clubs.